Unlike the billion-plus person bases of Fb or Instagram, Pinterest's smaller sized but highly engaged audience presents exclusive advantages for marketers in search of excellent about quantity.
Nearly a person 3rd of all American Grownups utilize the Pinterest application or Web site, whether or not it serves for a platform for inspiration, a System from which to promote their very own weblogs or web sites, or something else fully. This is a definitely enormous viewers dimension, specified the size of North The us.
*We have not supplied the forward-wanting GAAP equal for ahead-searching Adjusted EBITDA or possibly a GAAP reconciliation due to the uncertainty relating to, along with the potential variability of, reconciling things including share-dependent payment cost and cash flow taxes. Appropriately, a reconciliation of these non-GAAP advice metrics to their corresponding GAAP equivalents is just not offered with no unreasonable hard work.
These figures demonstrate that Pinterest is not just sustaining lengthy-expression development and also protecting a healthful pace of user acquisition over a quarterly foundation. Top 10 Nations with by far the most Pinterest Users in 2025
In 2024, Pinterest’s consumer demographics and actions carry on to get a goldmine of insights for marketers. By understanding who makes use of Pinterest And just how they interact While using the content material, marketers can tailor their tactics to correctly achieve their audience.
That’s because Pinterest’s ads are two.3 situations less costly per conversion. Moreover, end users are thrice a lot more likely to click a pin and take a look at a brand name’s website on Pinterest than on any other social websites.
As marketers, we have a large chance in this article: Pinterest consumers have an open up brain, just expecting us to give them the best branded idea to satisfy their goals.
Planning to accelerate your Pinterest marketing final results? GTR Socials offers Experienced Pinterest expansion companies such as followers, repins, and board saves to jumpstart your System existence and social proof.
In 2025, Pinterest managed a solid global presence, with especially large person concentrations in the Americas and parts of Europe. The United States led the platform by a large margin, reporting 96.0 million Energetic consumers—accounting for over 28% of Find more information Pinterest’s whole world wide viewers of 340 million. This dominance displays the System’s deep integration in the electronic actions of yank customers, especially in Way of life, style, and home inspiration content material.
People are 55% additional prone to buy soon after seeing a movie about a product on Pinterest when compared to other platforms ().
If you need to remain in advance on the curve, keep an eye on Pinterest’s AI-pushed functions and trend reports—they’re often a preview of what’s about to go mainstream.
Sensible Pin Scheduling allows creators to car-post at peak periods depending on historic engagement knowledge.
This push launch, including the reconciliations of particular non-GAAP measures to their nearest similar GAAP actions and slide presentation will also be readily available. A recording of your webcast will be accessible at investor.pinterestinc.com for 90 days.
The cellular-dominant usage pattern influences articles tactic, with vertical visuals and cell-optimized descriptions performing very best. Marketers should prioritize mobile expertise when producing Pinterest articles and advertising and marketing strategies.
